Ravenous Decay
Just found out that I won a "design the book cover" contest for a novel called "Ravenous Decay" by Rebecca Morsman! Check out her blog for info.
KCAI Blogs
Just another Blogs.kcai.edu weblog
History of the KCAI Library
The KCAI Library has its origins in a gift of 800+ books donated in 1924 by Mrs. John F. Downing. KCAI still retains many of those books, including Chats on English China, its first acquisition.
Accession books, the traditional method of keeping track of library acquisitions show a wealth of information ...
Historical Railway System: Initial Presentation
The steam Engine, or Locomotive is a symbol of American History. It represents not only innovation, but a completely new culture that helped to mold our country into what it is today.
So I am proposing a tribute industry to the historical greatness of the American Railway. I am going to be branding a historical railway system that will specialize in historical education of families, and will give tours cross-country to further the learning experience.
**Vision Statement - The railroads vision is to not get you from point a to point b in an efficient or timely manner, but to surround families with the beauty and aesthetics of history (rail) and tradition.
I am not quite there yet in terms of a vision, I will focus more on these ideas...experience, and participatory. Beauty in rail travel. Beneficial. First hand experience.
Mission Statement - Our mission is to encompass a sense of nostalgia and tradition for our passengers. They will be able to leave all of life's trials and tribulations back at the train-station. Education, comfort, and luxury will all provide an environment fit for a new relaxing, but fun, family experience.
Brand essence - ride into history.
Brand attributes - nostalgic, friendly, fun, compassionate, trustworthy.
Value Proposition - The brands values are based solely on the education of others. We believe in passing on knowledge, and keeping history alive within the hearts of our passengers.
Guiding Principles/Key Beliefs - To be more specific we encourage schools to bring students on field trips so we can show them first hand how a conductor leads the locomotive, or how the steam engine functions. We also believe in giving to the local community and local schools; by having fundraisers & giving a portion of our proceeds to local community groups in need of financial help.
Target Audience - American Family, 2 children, ages 2-17.
Key Markets - Theme Park, Museums, Vacation Destinations.
** Key Competitors - Belton grandview & Kansas City Railroad, Luxury Train Club, Smithsonian Journeys, Walt Disney World Railroad.
**Competitive Advantage - ?
**-still needed to be tweaked
