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degree Project: Midterm/ Blog Update 10

jessica lyew-ayee @ March 10, 2010
These are images of more iterations for the Troost Newspaper

Playing around with designs and coming up with more t-shirt designs












Website Process: First Round Markups

amorris @
I took my navigation bar as sort of a contents page and worked all of the different chapters of my website. I only worked with one gallery, because the only difference between the modernism gallery and the post modernism gallery will be the imagery. All of the functions will be the same. So far the image scrolling and the home page are the most complex in terms of rollovers and links. I started to realize how things could really function after marking these guys up, especially in the image scrolling page. I started to draw out a mini diagram of what the actual structure will start to look like.


Degree Project: Midterm/ Blog Update 9

jessica lyew-ayee @
A collaborative documentary + Troost Festival Campaign material
This poster asks the audience (anyone who resides on Troost, Nearby Troost, Outside of troost, it doesn't matter) to write their name if they're interested in the annual Troost Festival.
Instructions at the bottom tell the viewer that once this circle is full of names overlapping etc. They will be scanned in and used for T-shirt designs making the Troost Fest T-shirts a collaborative effort while also giving a reason to go to the event (to see their shirt).

Also this is supposed to represent their visual identity tagline
"Every Person Matters"









Degree Project: Midterm/ Blog Update 8

jessica lyew-ayee @
Fill In Newspaper Revisions

I put in less drawing boxes and more areas to write



Degree Project: Midterm/ Blog Update 7

jessica lyew-ayee @


Your Troost News Paper

I decided that as a graphic designer, to create a visual and interactive platform for my audience to document themselves and to collaborate in this new identity process.

This is a fill in news paper with questions asking the user to draw themselves, their neighbor, and to write about themselves. The paper also encourages them to tell any story that is representative of what they would like to see in their local newspaper.

I had a couple of people from Troost Folks fill them out
lessons learned from this experience
People don't like to draw
This has turned into an actual artifact that will be one on my final deliverables (tweaked of course)

When completed, Places this artifact will be distributed would be waiting rooms along Troost.
Examples

Barber Shops
Cash Advances
Tattoo Parlors
Church Lobby's
Car Dealerships



















Degree Project: Midterm/ Blog Update 6

jessica lyew-ayee @

Troost Official Colors
APPROVED
(by troost folks anyway...)


Degree Project: Midterm/ Blog Update 5

jessica lyew-ayee @

Troost Folks meeting Notes



The following are snippets from conversations that took place on February 11th in the lobby of St.Mary’s Egyptian Orthodox Church. This community group who refer to themselves as the “Troost Folks”, currently work towards strengthening the Troost community.



Mission & Goals


"Making Troost a village, dialogue center, and a new experimental community.”


"Keeping it a grassroots effort, building this village from the ground up.”


"We are neighbors celebrating

neighbors.”


"we want to get rid of the western male attitude, and make the feminine (nurturing) our model"


........................................................................................

through these notes I began to organize their ideas into an identity process.
I identified what their visual system's attributes, mission & goals, and what their tagline is.
I showed the group, and they agreed.

Attributes


• nurturing

• grass roots

• experimental

• empowering


Mission & Goal


Making Troost a

meeting place and

dialogue center.



Tag Line


Every Person Matters.


Degree Project: Midterm/ Blog Update 4

jessica lyew-ayee @
I used all the images of signage that I gathered, and began to sample them into small color boxes. I then took those boxes (copy pasted) and organized them onto a grid.
I was able to see through this chart that the most frequent colors are

  1. Warm Reds
  2. Warm yellows
& An accent of Teal


I spoke with Rev. David and Several other members of Troost Folks (some who are also members in the American Indian Society, KFFI, Center for Global Community, and more) and they agreed that these colors are most seen on Troost. Red and Yellow have also been used in past collateral for their events.
Teal is a color used frequently in Osage native american culture who also originate from the Troost corridor.






Degree Project: Midterm/ Blog Update 3

jessica lyew-ayee @

A Design Landscape

organic versus geometric?


Walking north on Troost Avenue from Emmanuel CleaverII to 31st Street, I found many interesting graphic signs. The majority of them (that stood out to me anyway) had a worn and warm character to them. The following images and color samples are a collection of aesthetics and colors that will influence the visual identity design for the Troost neighborhood and community.




















Degree Project: Midterm/ Blog Update 2

jessica lyew-ayee @

A network

The Solid lines are "made connections"
The dotted lines are "connections I'd like to make and also indirect connections"
(from my knowledge)





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